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Fiona Demmingway, Class of 2014

BBA Marketing

International Program BBA Marketing

The curriculum for BBA Marketing comprises 137 Credit Hours course. It is designed to provide students with the fundamentals of marketing as well as advanced tools to be successful. The curriculum combines theories with best industry practices to show students how to be successful in the field of marketing. The curriculum looks at international marketing practices to provide students extensive knowledge using real life practices. This course will be useful not only for future marketing managers but also for future entrepreneurs as they will be able to use the concepts in their ventures.

In today’s competitive business environment, every organization looks to maximize its market position and generate customer loyalty without which the very survival of the organization becomes precarious. In relation to this, Marketing is a most vital function in the organization. Hence, there is a high demand for qualified personnel in this department. The BBA in Marketing program aims to fulfill this human resource gap.

Course Structure

S.No Courses Credit Hours
1 The General Education Courses  
1.1 Humanities and Social Science 9
1.2 Language (Including English 4 Credits) 14
1.3 Basic Science and Mathematics 9
  Total 32
2 The Department Courses  
2.1 Core Courses 45
2.2 Required Courses in Major Field (Including Internship/Cooperative Education) 36
2.3 Elective Courses 15
  Total 96
3 Free Elective Courses 9
  Grand Total 137

Semesterwise Course Distribution

First Year First Semester

S.No. Course Code Course Name Credits
1 111-101 General Psychology 3
2 111-102 Introduction to Sociology 3
3 114-301 English 5 2
4 121-106 Mathematics 1 3
5 130-101 Microeconomics 3
6 131-101 Principles of Accounting 1 3
7 IBM201 Organization and Management 3
      20 Credits

First Year Second Semester

S.No. Course Code Course Name Credits
1 112-102 Fundamentals of Philosophy and Logic 3
2 114-302 English 6 2
3 121-107 Basic Statistics for Data Analysis 3
4 125-101 Mathematics 2 3
5 130-102 Macroeconomics 3
6 131-201 Principles of Accounting 2 3
7 133-201 Principles of Marketing 3
      20 Credits

Second Year First Semester

S.No. Course Code Course Name Credits
1 130-204 Data Analysis for Decision Making in Business 3
2 130-212 Investment in Money Market and Capital Market 3
3 130-302 Business Law 3
4 130-214 Entrepreneurship and SMEs Management 3
5 131-202 Managerial Accounting 3
6 132-203 Business Finance 3
7   Foreign Language 1 2
      20 Credits

Second Year Second Semester

S.No. Course Code Course Name Credits
1 133-301 Marketing Management 3
2 133-302 Consumer Behavior 3
3 133-304 Marketing Channels Management 3
4 133-305 Sales Management 3
5 133-402 Marketing Research 3
6 IBM 401 Quantitative Analysis in Business 3
7   Foreign Language 2 2
      20 Credits

Third Year First Semester

S.No. Course Code Course Name Credits
1 114-303 English for Profession 2
2 133-403 International Marketing 3
3 133-404 Product and Price Management 3
4 133-405 Services Marketing 3
5 133-408 Integrated Marketing Communication 3
6 136-301 Production and Operations Management 3
7   Foreign Language 3 2
      19 Credits

Third Year Second Semester

S.No. Course Code Course Name Credits
1 133-416 Marketing Planning 3
2   Foreign Language 4 2
3   Elective 1 3
4   Elective 2 3
5   Elective 3 3
6   Free Elective 1 3
      17 Credits

Fourth Year First Semester

S.No. Course Code Course Name Credits
1 130-401 Strategic Management 3
2   Elective 4 3
3   Elective 5 3
4   Free Elective 2 3
4   Free Elective 2 3
      15 Credits

Fourth Year Second Semester

S.No. Course Code Course Name Credits
1 130-490 Internship Preparation 1
2 130-491 Internship 5
      16 Credits
  Total   137 Credits

Degree Plan International Program Finance and Banking

S.No. Course No. Course Name Credits Grade

General Courses

1 111-102 Introduction to Sociology 3  
2 112-102 Fundamentals of Philosophy and Logic 3  
3 111-101 General Psychology 3  
4 114-301 English 5 2  
5 114-302 English 6 2  
6 114-303 English Usage for Profession 2  
7   Foreign Language 1 2  
8   Foreign Language 2 2  
9   Foreign Language 3 2  
10   Foreign Language 4 2  
11 121-106 Mathematics 1 3  
12 125-101 Mathematics 2 3  
13 121-107 Basic Statistics for Data Analysis 3  

Core Courses

1 131-101 Principles of Accounting 1 3  
2 131-201 Principles of Accounting 2 3  
3 131-202 Managerial Accounting 3  
4 130-101 Micro Economics 3  
5 130-102 Macro Economics 3  
6 130-214 Entrepreneurship and SMEs Management 3  
7 130-401 Strategic Management 3  
8 132-203 Business Finance 3  
9 133-201 Principles of Marketing 3  
10 136-301 Production and Operations Management 3  
11 130-204 Data Analysis for Decision Making in Business 3  
12 130-302 Business Law 3  
13 IBM-201 Organization and Management 3  
14 IBM-401 Quantitative Analysis in Business 3  
15 130-212 Investment in Money Market and Capital Market 3  

Required Courses

1 133-301 Marketing Management 3  
2 133-305 Sales Management 3  
3 133-302 Consumer Behavior 3  
4 133-405 Service Marketing 3  
5 133-403 International Marketing 3  
6 133-402 Marketing Research 3  
7 133-408 Integrated Marketing Communication 3  
8 133-304 Marketing Channels Management 3  
9 133-404 Product and Price Management 3  
10 133-416 Marketing Planning 3  
11 130-490 Internship Preparation 1  
12 130-491 Internship 5  

Elective Courses

1 133-413 Brand Management 3  
2 133-415 Marketing Strategy Management 3  
3 133-414 Business Marketing 3  
4 133-401 Advertising and Sales Promotion 3  
5 133-407 Seminar Marketing 3  
6 133-410 Retail Management 3  
7 137-417 Agriculture Management 3  

Free Elective Courses (Students may take courses offered by other departments at KCM and/or Siam University)

Admission Requirements

KCM seeks applicants who can demonstrate their leadership potential. Either big or small, we appreciate leadership on any scale, from organizing a class trip to leading a national scale event. Bottom line, we are looking for students with potential to be a leader.

We at KCM welcome students that are focused and true to their ambitions.KCM believes that consistency is the key to success. Therefore, we welcome students with an aptitude to work and learn continuously and churn out good results.

If you think you fit the bill, following students are apply for the program:

  1. Students from any stream who have completed Grade 12 or equivalent level with a minimum of 50% overall aggregate score may apply for the program.
  2. GCE A- level students must have cleared at least 3 Advanced Level Courses.
  3. Students who have successfully completed Grade 11 (with 50% or above) and are awaiting Grade 12 results may apply for admission on provisional basis.

Admission Process

Round 1:

The applicant is required to complete the application form with copies of the following documents:

  1. Transcripts and certificates of Grade 12 or equivalent examinations
  2. Certificate and transcript of Grade 10 (SLC or equivalent)
  3. Character certificate (SLC and Grade 12)
  4. Provisional certificate
  5. Migration certificate
  6. Citizenship certificate or Passport Document

Round 2:

Shortlisted candidate will be required to appear for a written test that will assess their quantitative ability and English language proficiency.

Round 3:

Candidates who pass the written test and group discussion will be called for interview.

To apply for admissions, you can do either of the following:

  1. Visit the college, obtain the form, complete it and submit it to the college with all the required documents.
  2. Download the application form from the ‘Resources’, print it, complete it and submit it to the college with the required document
  3. Apply online by clicking on this link

For further information about admissions, please contact the college.

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